December 12, 2011

Guide to Greener Electronics

International non-governmental organization well known for its works of protection and conservation of the environment - Greenpeace has released its “Guide to Greener Electronics ,” foucusing on e-waste. According to the “Guide to Greener Electronics” of the Amsterdam, Netherlands based Greenpeace, Nokia and Samsung have been ranked at top positions, while Wipro Infotech has been named as top Green Brand of India.

Wipro Infotech has been ranked among the top five green brands in the world. Scoring 5.5 out of 10 to achieve the top rank among Indian IT brands, Wipro also climbed up in the global ranking. In a statement yesterday, Wipro stated that it has been able to achieve its present ranking largely due to its comitted efforts towards “energy efficiency and structured programme for effective e-waste management for customers”.  

According to Wipro, it has been – rolling out energy star compliant products, launching ewaste management programmes, creating awareness among public, and using recycled plastics in its new productions. Wipro stated that it has been creating awareness among its customers on recycling collected e-waste rather than mere disposal. The company claimed that it has restricted the usage of pernicious substances in its products.
Greenpeace’s “Guide to Greener Electronics” has named Sony as ‘greenest’ console brands. According to the GUIDE, Sony consoles are more friendly to environment than that of Microsoft and Nintendo -- Sony products are 40 percent environmentally-friendly than Microsoft’s, while 50 percent greener that Nintendo’s products. Sony has scored 5.5 out of 10, Microsoft has scored just 2.7, while Nintendo has scored worst 0.8 in the rankings.

In its Guide to Greener Electronics, Greenpeace has stated that Nintendo has done good job by banning the use of phthalates, and monitoring its use of antimony and beryllium. Certainly, the company is "endeavouring to eliminate the use of PVC, but it has not set a timeline for its phase out". In its report, Greenpeace wrote, "The company has banned phthalates and is monitoring use of antimony and beryllium and although it is endeavoring to eliminate the use of PVC, it has not set a timeline for its phase out. Nintendo discloses carbon dioxide (CO2) emissions  from its own operations and commits to cutting CO2 emissions and other greenhouse gases by 2% over each previous year. However, Nintendo admits that an increase in business led to a 6% rise in CO2 emissions in 2006."

Greenpeace has praised Apple for reducing the use of PVCs and BFRs in its products, but Philips, according to Greenpeace, has been very impressive in the war against e-waste.

According to Greenpeace, the Guide to Greener Electronics “star” has gone to Philips and the 47,000 people who sent emails to the company. In the report, Greenpeace wrote, “The Dutch electronics giant (Philips) reacted to our e-waste campaign with a dramatic about-turn onrecycling and take-back. They've jumped from 15th to 4th place in one go. Following public pressure, the company has significantly improved its position on taking financial responsibilties for the recycling of its products when they become e-waste.

However, the companies, such as HP, Lenovo and Dell have been penalined in the Guide to Greener Electronics. According to Greenpeace, these companies have failed to keep up ther promises to eliminate vinyl plastic (PVC) and brominated flame retardants (BFRs) from their products by the end of the year. 

Greenpeace commended some of these companies’ products that are free from hazardous chemicals, yet these companies have been ranked worst for their negligence. The Techbay | All Rights Reserved.

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