Soon to be relaunched, Google TV has been causing the TV industry some concern and with good reason. Just as Google flourished in the online advertising market, it is set to stake a large claim within the pay TV market, currently valued at $150 billion a year. As Google goes from strength to strength, it stands to reason TV broadcasters are wary of their new challenger, but what exactly is Google TV and what are its ambitious plans?
Groundbreaking as it was, the concept of Google TV initially failed to entice content producers, who were hesitant to take the plunge and embrace what was an untested new platform. However, rumours are rife that Google TV have hired former cable TV executive and noted expert Jeremy Stern to conduct negotiations with Time Warner, Disney and Discovery Communications to provide content for the platform.
