Facebook Pages have a Résumé

Facebook has a secret hiding from you. Your Facebook page has a secret résumé visible to search engine bots and users who aren't logged-in. All the Facebook pages has a Public Profile which contains Contact Information, Biography or Overview, & other key milestones.

YouTube’s New Homepage Goes Social

YouTube is launching what the company calls the biggest redesign in its history today, including sweeping changes to its homepage and channel pages. The goal is better personalized video discovery and viewing, with a notable emphasis on social features. Think of the changes as the latest example of Google’s campaign to create a unified social layer for all of its products.

The new homepage looks a lot like Facebook, or Google+ for that matter. An activity feed view dominates the middle of the page, while a left-hand navigation bar provides a set of filters for what you see in the feed.

The default Subscriptions feed appears to include algorithmically determined video uploads and activities determined by information like what videos you’ve watched and which channels you’ve subscribed to, although YouTube group product manager Noam Lovinsky wouldn’t tell me exactly how it worked. The previous version of the homepage feed, which launched early this year, doesn’t appear to be algorithmically tuned to the same degree.


Google+ and Facebook also get prime-time spots in the navigation bar, listed right beneath the first feed. Click on either and you’ll be able to view videos shared by friends on those networks. Google+ videos are automatically in there since YouTube accounts are linked to users Google identities. Facebook requires an opt-in login.

Google is playing up the already social aspects of YouTube to help it bolster Google’s cross-product G+ push. The Facebook integration is a bit more surprising considering that it’s the main social competitor out there. But Lovinksy downplayed that point when I brought it up, noting that only around 10% of YouTube’s views are from embeds, meaning that Facebook is just a part of that percentage.

He went on to explain that the prominent locations for Google+ and Facebook are to help with onboarding for newer users. Instead of looking through the entire site for interesting channels, or trying to see what YouTube’s general recommendations tell them, they can get started by seeing what their current friends are already sharing.

The rest of the left-hand bar includes other options for filtering the feed. You can pin any subscribed channel to the top section as well. Click on any of those subscriptions and you’ll see a reverse-chronological feed of all the activity in that channel.


bar includes a YouTube-curated section showing Trending, Popular and Music channels, and another section showing recommended channels.

The new homepage has a lot in common with Facebook’s left-hand navigation lists, its algorithmic feed, and its right-hand side recommendations and ads. But that’s a reflection of the design paradigm for all social products, as Lovinksy tells me. Users need a homepage that can help them consume new and interesting content as easily as possible, paired with landing pages that let you add subscriptions. In YouTube’s case, the homepage emphasis on filtering channels is based on users’ desires to watch sets of videos in a single sitting. Like, you know, television, channels.

To that end, YouTube is also adding some new templates for channel pages. Here’s what they include, according to the company:

• The Blogger template: A featured video, a reverse chronological list of videos from 1 playlist of your choosing, playlists, and other Channels.
• The Creator template: A featured video, featured playlists, and other Channels.
• The Network template: A featured video and featured Channels
• The Everything template: A featured video, featured playlists, and featured Channels

These additions, which are more analogous to template options in Tumblr or MySpace rather than Facebook’s one-size-fits-all style, let producers promote their works in the most natural style for what they offer. These templates come with a Feed tab showing any of the following actions from the channel owner:

• Liking a video
• Commenting on a video
• Subscribing to a Channel
• Favoriting a video
• Uploading a video, and
• Adding a video to a playlist

Importantly, any of these social actions can also potentially appear in users homepages, similar to how activity on a Facebook page appears in users news feeds. The Feed tab includes a section for users to post their comments, another section for the owner to feature other channels, and an About form.

The homepage and channel changes are the two biggest updates today, but the company is also introducing a site-wide design upgrade to all the elements — typography, iconography, etc (like the new logo at the top of this article). It’s separately adding new versions of its Xbox and Google TV applications, that feature magazine-style tile interfaces showing various channels. Finally, the company is touting the success of its advertising platform, saying that it’s seeing strong demand for its new cost-per-click style of video ads.

Going forward, look for YouTube to introduce more social features, Lovinsky said. While he didn’t get into specifics, my impression was there’s going to more fine-tuned discovery options coming, like channels on the homepage that show you content on topics related to videos you like. A “hip hop” video channel for instance. And, of course, look for YouTube to add tighter G+ integrations across the site.

Now you can play Angry Birds in Facebook

Angry Birds is one of the best Stratergy game developed by the Finnish Computer game developer ROVIO mobile. Angry Bird has been praised for its successful combination of addictive gameplay and comic style. And currently Facebook Brought this game to the Facebook users. Last Year Rovio has launched the game for the Google Chrome Browser.

Facebook to hire thousands of employees

Facebook has said it plans to hire thousands of employees over the next year and add an engineering team to its office in New York. 

"We will hire as many high quality engineers as we can here in New York," Facebook chief operating officer Sheryl Sandberg told reporters at an event also attended by New York mayor Michael Bloomberg.

The Social Media Tools that you'll Love

The time has come to publish the top Social Media Tools of 2011. The end of the 2011 is arriving and We’re about to unveil the Top 20 new Social Media Tools of 2011 after having served up tools twenty through to six over the last two weeks.

It wasn’t easy narrowing down the tools that would occupy the top spots but we got there after much deliberation and discussion.

So, without further wasting your time here are the top 20 new social media tools of 2011.

1. BufferApp.com 

 

It is now time to crown our most useful tool of 2011. BufferApp works by scheduling content you find online and adding into your Twitter or Facebook stream. It then publishes the tweets at regular intervals without flooding your followers. Pure genius.

2. AppMakr.com 

Talk about doing what it says on the tin! AppMakr helps you make free apps for the iPhone. Seriously cool.

3. YouTube.com/create 

YouTube has been ramping up is creation tools in 2011 and the animation tools located at YouTube.com/create are a great example. GoAnimate is a great example allowing you to make animated videos in less than 10 minutes!

4. Wanderfly.com 

This is a personalised recommendations engine that helps you discover new and exciting experiences based on your budget and interests. And, it integrates with Facebook to bring all of your social preferences together. This is a great example of niche recommendations portal and what Google+ is aiming to achieve on a wider scale.

5. MyNewsDesk.com 

This ‘news exchange’ startup out of Stockholm has become one of the most talked about social media tools of 2011 thanks to its robust analytics system and easy-to-use interface. Try it now if you haven’t already.

6. Contax.io 

You may have stumbled across MyTweeple in the past (a Twitter specific contact management system) but in 2011 it evolved into Contax.io and also added Facebook functionality, giving you a central place to manage your fans and followers. It really is a beautiful thing.

7. Pokki.com 

Here’s another wonderful tool that you may not have heard about in 2011 but you probably should have. Pokki helps you create web apps for your desktop, giving you easy access to your favourite sites without having to open up a web browser. The Gmail desktop app is especially sweet.

8. Zooshia.com 

One of the more silent tools of year 2011, Zooshia allows you to create your own widgets for blogs and websites. You can create a ‘Zoosh’ of your Facebook or Twitter feeds or from a combination of sources. Best of all, embedding the code after you’ve tailored your widget is incredibly easy.

9. SocialBakers.com 

Another great analytics tool that has leaped into prominence in 2011 is SocialBakers.com. The site features every imaginable social media statistic you’ll ever need and is especially robust when it comes to geographic and demographic breakdowns for Facebook. A Superb stuff.

10. PRINT social media performance analysis service 

While this was only launched a month or so ago, its potential in helping brands and organisations make insight-led decisions about social media strategy is plain to see. Your PRINT score is a combination of your social media channel and attribute performance and is based upon data measured against your pre-defined competitor set. It’s a really useful enterprise tool.

 

11. Knowem.com 

This is primarily a social media username checking tool but is also a great place to start when identifying online communities relevant to a subject / topic. Simply visit the networks tab and scroll through the categories to discover new places to be active and / or monitor.

12. PeopleBrowsr.com And Kred.ly 

PeopleBrowsr is a social media analytics tool which includes 1,000 days of Twitter data at your disposal. Kred, from the same team, is an influence measurement tool that is provides a very transparent analysis of user activity. Both of these tool combined can make your life a helluva lot easier.

13. GroupHigh.com 

If you haven’t tried GroupHigh yet, the next sentence might encourage you to do so. Ready? GroupHigh.com is the best blogger outreach research and engagement tool on the planet. The latest update (version three) makes it even easier for you to discover the most relevant blogs by keyword, style and receptiveness. Brilliant.

14. Quixey.com 

This is a search engine for apps (Android, Mac, Chrome, Facebook, web and more) which takes the pain away from those endless searches for apps via general search engines. Bookmark this one!

15. Unilyzer.com 

If you are responsible for measuring how well your social media channels are performing, then this is the analytics hub for you. Simply plug all of your details in (Twitter account, YouTube channel, Google analytics etc) and Unilyzer will give you all of your data on one screen.

16. Lubith.com 

WordPress theme generation tool which is easy-to-use and will save you time (and money!)

17. Conversocial.com 

Conversocial helps brands manage customer service on a large scale across Twitter and Facebook.

18. FBsearch.us 

Powered by the Facebook Open Graph API, FBsearch.us helps users search across posts, photos, people, pages, groups and events without the need to login or have a Facebook account.

19. Panabee.com 

A domain name checker with a twist, helping you brainstorm new ideas based on URL availablity.

20. SiteTrail.com 

An easy and free way to track the performance of competitor websites with similar topics etc. And most viewed sites are all available in this SiteTrail.com

Pinterest Now 3rd Most Popular Social Network

Pinterest is now the third most popular social networking site in the U.S. and could help foster "meaningful connections" between retailers and consumers. That's according to a lengthy new 2012 Digital Marketer report from Experian.

Retailers should also consider advertising on Facebook. The report found that retail advertisers saw conversion rates of almost 50 percent through Facebook ad campaigns in 2011.

According to Experian, Pinterest attracted 21.5 million visits in the week ending January 28, 2012 – nearly 30 times the number of total visits six months before giving it a larger audience than LinkedIn. As reported by other firms, Pinterest skews female; 60 percent of the site's users are women, and 55 percent are between the ages of 25 and 44, according to Experian.

Californians and Texans made up the largest share of visits to the site, and its users over index in visits from Midwestern, Northwestern, and Southeastern states.

"This data indicates that Pinterest visitors have a different profile versus their counterparts visiting other social networking sites such as Facebook and YouTube," notes the report.

Pinterest users post photos of "Products They Love," from L.K. Bennett shoes and Kate Spade purses to iPhone cases, laptop bags, and Reyka Vodka. So, it's no surprise Experian sees the site as full of potential for retail marketing. "As communities become less about friends and more about common interests, retail brands in particular need to take note if they want to make more meaningful connections with their customers," the company states.

Retail brands that ran at least four ad campaigns on Facebook in 2011 drew some of the highest conversion rates as measured by Experian. Retail Facebook ads resulted in a 49 percent conversion rate, compared to 40 percent for travel advertisers and 58 percent for consumer goods brands. In contrast, auto brand ads on Facebook generated just 18 percent conversion.

Facebook ads can be a "significant source" of company site traffic, added the report. Twitter remains the second largest social site in the U.S.

Obama's Celebration Photos Becomes Facebook's Most Liked Photo In History

Barack Obama after winning the Presidential election second time, Obama shared a photo in Facebook which suddenly became most liked photo in Facebook. The picture shows the president Barack Obama embracing his wife Michelle Obama with caption, 'Four more years'.

Obama's most liked Facebook Photo

HOW TO CHANGE FACEBOOK THEME?

Many Of You get bored by the same thing daily, So we are here to help you. Today we will help you to change the Facebook Layout.

Facebook with Green Layout

Social networking websites are used by many peoples, to make profile attractive we are in need for customizing by fonts, themes and etc."Facebook" is one of the leading social networking website, but it naturally does not allow users to customize their profiles like Myspace.

View Your Facebook Photos in Pinterest Layout

Pinterest has an attractive Image layout using panels, which makes browsing the pinned images a pleasure and highly addictive. Friendsheet is a Application that will help you view your Facebook Photos in similar way like Pinterest.

5 things to look for from Microsoft in 2012

It's not that 2011 was a particularly difficult year. The company posted record revenue for the fiscal year that ended June 30. And its 2-year-old PC operating system, Windows 7, hit 500 million copies sold, further embedding it as the most widely used operating system in the world. But 2011 had few big product launches at the company, Office 365 and Internet Explorer 9 notwithstanding.

Next year will be altogether different. Microsoft is prepping the big kahuna of its product arsenal,Windows 8. The company hasn't set a date, though most analysts expect the flagship operating system to debut before the end of the year, and perhaps in time for back-to-school shopping. From that product, much else from Redmond flows.

So here are five things to look for from Microsoft in 2012:

1. Windows 8 tablets

Windows 8 is one of the boldest bets Microsoft will make, radically changing the interface on the operating system to the company's tile-based Metro look, first used by Windows Phone 7 last year. The familiar desktop photo covered with application and file icons will be available to PC users who want it. But Microsoft is pushing the new touch-friendly interface to convince consumers to buy tablet computers that will run it.

It won't be an easy sell. Microsoft will be coming to the tablet market more than two years after Apple iPad launched and quickly became a commercial success. And this holiday season, Amazon debuted its Kindle Fire, which became the first non-Apple tablet to gain a meaningful foothold. Market analyst Forrester recently reported that consumer interest in Windows tablets is waning.

As the core of computing moves beyond the PC, Microsoft needs Windows 8 tablets to succeed. It's all the more pressing as PC growth sputters and the tablet computer market soars.

The market muscle of Microsoft and its partners will help propel Windows tablets at their debut. But unless Microsoft can convince developers to create tablet-specific apps that users can't live without, the devices will have a hard time making a dent in iPad's massive lead.

2. Xbox moves farther into live TV

Even in its earliest days, Microsoft's video game console business was pegged as a Trojan Horse to bring the company's technology from the office to the living room. But the brains behind Xbox knew they had to make a great gaming experience job No. 1. Now, leading the United States in console sales in 2011, Xbox is pushing in earnest beyond gaming.

Microsoft just brought the first hint of live TV to Xbox consoles with an updated look to its Xbox Live service earlier this month. In addition to introducing the Metro-style look to Xbox, it also let customers of Verizon's Fios cable television service choose from 26 different live TV channels--Comedy Central, HBO, and Nickelodeon. A handful of other partners are offering live programming through Xbox as well.

That's clearly just the start for Microsoft. The company is moving toward the goal of getting consumers to fire up their Xbox whenever they flip on their TVs, not just when they want to play a game. Next year will see more live television content come to Xbox Live. It's a foundation that Microsoft will build out as it readies the next version of the Xbox console, something a source on the Xbox team says will happen in 2013.

3. Windows Phone: We're No. 3

It may be a measure of the decade-long struggle to succeed in mobile telephony that, for Microsoft, a victory would be grabbing the third place spot in terms of smartphone market share for its Windows Phone software. While the company has wrestled to arrive at a winning formula, rivals Apple and Google have introduced mobile-phone operating systems that have seized business that Microsoft had hoped to grab.

Microsoft rebooted its phone effort at the end of last year, introducing a passel of new phones from partners running its brand new operating system, Windows Phone 7. The slick-looking software, refreshed in September with an update dubbed Mango, has won plaudits from reviewers for its animation and app integration.

While the technology is catching up with rivals, Windows Phone's market share hasn't. According to market research firm Gartner, just 1.5 percent of the smartphones worldwide run Microsoft's operating system. And rivals aren't standing still. Apple's new iPhone 4S has outsold every other mobile phone since its debut in October. And despite the market fragmentation of Google's Android, with different handset manufacturers running different versions of the mobile operating system, it continues to pull ahead in the marketplace.

There's little doubt that Windows Phone share will grow, if only because of the marketing push Microsoft and partners, particularly Nokia, will make, coupled with the tiny toehold it currently has. But it's most likely to grab customers from Research In Motion's foundering Blackberry business rather than established Apple and Google customers.

4. Patent litigation aggressor

The ground Microsoft hasn't been able to take away from Android in the marketplace may well be covered by the revenue it's able to generate through the threat of litigation. The software giant has persuaded several handset makers--including HTC, Wistron, and Compal-- to pay it a vig for each Android device they sell to settle allegations that the mobile operating system violates Microsoft's patents.

The Android device makers that don't pay? Microsoft's taking them to court. Two high profile cases will move toward resolution next year-- Microsoft's suit against Barnes & Noble, whose Nook e-reader runs Android, and a separate suit against Motorola. (Google is in the process of acquiring Motorola Mobility.)

The tactic has proven so successful that in 2011, Microsoft started collecting fees from companies that make devices running Google's Chrome operating system as well, including Acer and ViewSonic. Expect Microsoft to continue to press device makers that use its rival's technology. Likewise, count on those manufacturers, particularly the smaller ones, to pay up rather than face Microsoft in the courthouse.

5. Growing search through social

Like the mobile-phone business, Microsoft has bounced from one strategy to the next in a bid to be more relevant in Internet search. It's re-branded its search engine a few times, added key partners, and cycled through senior executives, and still significantly trails market leader Google.

There's one Microsoft partnership that could start to pay off in 2012, and it's not the deal to handle search queries from Yahoo. It's Microsoft's deal with Facebook. In May, Microsoft began including recommendations from Facebook friends into its Bing search engine, creating customized results by elevating the ones that receive a "like" from someone in the searcher's Facebook network. So when someone is looking for a Thai restaurant in Seattle, for example, a spot that earned a like from a Facebook friend will rise in that person's particular search rankings.

Google is on to the same formula too, creating its Google+ social network to infuse its search results with customized answers to Web surfer queries. But in social networking, Facebook remains king. Using Facebook "likes" are just the first step. Microsoft clearly plans to add more social signals to Bing in 2012. And while that won't topple Google, it does offer the opportunity to grab a large slice of the search business by providing more relevant results.

Katy Perry's Facebook Timeline Music Treatment

Katy Perry's new lyric video for "Wide Awake", tells the story of her career events displayed through her Facebook timeline feature.


The entire video showcases an ever-evolving timeline starting from the day she announced the release date of her massively successful album Teenage Dream. 

Zynga seeks $1 billion in biggest web IPO

       Zynga Inc. is seeking to raise as much as $1 billion in the biggest initial public offering by a US Internet company since Google Inc. The company is offering 100 million shares for $8.50 to $10 apiece, according to a regulatory filing today.

 The high end of the range would value San Francisco-based Zynga, the biggest developer of games for Facebook Inc., at $7 billion. Zynga had originally planned a larger IPO, scaling back after Internet companies including Groupon and Pandora Media Inc. sank following their debuts this year, a person familiar with the plans said yesterday.

 Zynga is selling about 14 percent of its common stock, a larger portion than some Web companies have sold this year in offerings. "It's a reflection of what we've seen in Groupon," said David Dillon, a San Francisco-based portfolio manager at HighMark Capital Management, which oversees about $17 billion.

 "If you price yourself too high, you do yourself a disservice in the long term." The top end of Zynga's price range would value the company at 6.8 times trailing 12-month sales, according to the filing. Game maker Electronic Arts Inc. had a market value of $7.73 billion at yesterday's close, or about 2 times sales in the same period, Bloomberg data show.

 FACEBOOK IPO? 
       Facebook may raise about $10 billion in an IPO next year that would value the world's largest social-networking site at more than $100 billion, a person with knowledge of the matter said Nov. 29. Google, operator of the world's biggest search engine, raised $1.9 billion in its 2004 IPO, including an over- allotment option.

 Zynga is selling all of the 100 million shares in the offering and expects net proceeds of about $889 million, according to the filing. That would add to a cash pile that totaled $604.2 million as of Sept. 30. If underwriters exercise an option to buy 15 million additional shares in the over-allotment, then venture backer Avalon Ventures would sell the largest portion at more than 2.5 million.

 Founder and Chief Executive Officer Mark Pincus, who isn't selling any shares in the offering, will have about 37 percent voting control once the offering is complete. If the over-allotment is exercised, Foundry Group and Institutional Venture Partners would each sell about 2.5 million shares, while Union Square Ventures would offer 2.2 million. Venture firm Kleiner Perkins Caufield & Byers, Zynga's biggest shareholder after Pincus, isn't selling shares in IPO.

25 Innovative Facebook Cover Photos For Creative Inspiration

Today we have got a collection of Facebook Timeline Cover Photos used by various users from around the World. They have done creative work with there Cover Photos. Here are 25 Facebook Users who have full creative advantage of there Timeline. If you would like to do some clever with your cover photo, but are lacking inspiration, then we're here to help you! Check out the Cover Photos below.

The Social Media Life with Pinterest

Social platforms are still in their phase of massive expansion with new services emerging and consolidating large audiences almost faster than they can be tracked.

LinkedIn decide to RAISE $100 Million in Cash

Sometimes you can't win for winning. LinkedIn's stock price fell more than 10 percent Friday morning.On Thursday, LinkedIn reported higher-than-expect third-quarter revenue of US$139.5 million, more than doubling last year's revenue of $61.8 million. The company also beat analyst expectations of $128 million for the quarter.

 

LinkedIn reported losses of 2 cents per share. This, too, was better than expected; analysts had forecast a 4-cents-per-share loss. Non-GAAP earnings per share were 6 cents, beating estimates of 1 cent. Adjusted EBITDA for the quarter was $24.7 million, considerably higher than the company's projected $12.5-$13.6 million.
Even before its IPO earlier this year, LinkedIn made it clear the company would experience short-term losses. Even so, investors seemed nervous about the company's earnings report.
As for the guidance, LinkedIn increased its overall 2011 revenue expectation to the $508-$512 million range, higher than the August guidance of $475-$485 million. For the fourth quarter, the company projected $154-$158 million with EBITDA of $19 to $21 million.

BackUp & Download Instagram Photos from Instaport

Instagram users are uncertain as to what will be the fate of their photos and the app itself after Facebook acquisition, although Mark Zuckerberg has promised to keep Instagram as an independent app.

Education masters on web

We’re in the age of information. There, I put that straight up. We are not in the dark ages where our only source for information was the public library. It is just a Google query away. Or if Siri is the next big technology, its just a matter of picking your phone up and asking it.
We are free to learn whatever catches our fancy, from the most fascinating to the most bizarre. The web also makes learning a two-way street, enabling you to learn at your pace and adding a certain amount of intuitiveness while at it.
But for education to be meaningful, it must have a certain amount of structure and it is best delivered in the form of a ‘course’. The web sites listed below help you do just that.
On Udemy, you can find courses here from dance to making coffee to the obvious realm of coding and design lessons. Being a Silicon Valley firm, they also routinely put up lessons about startups and the like. I signed up for a course of the basics of Photoshop CS5 and its been a good experience.
You can also design your own course with slideshows or videos or both.
 
The Khan Academy started from a simple idea when an doting uncle made small, simple videos for his nephews. He decided to make this videos open to everyone and people wanted to see more of this. That’s how the Khan Academy grew and now counts The Bill and Melinda Gates Foundation amongst its board. The site features an astounding range of videos on many subjects. From simple math to complex accounting lessons. They have also started adding practise exercises to make the process that much more intuitive.
This is how code should be taught. Start off with some really simple exams that even the old hag grandma next door can do and slowly walk them through as the difficulty increases. It’s just so simple that it works. I would, however, love to see a voice guide. Some people respond better to audio aid.

Here’s another awesome platform to learn coding online. Website’s designed to mimic the feel of a school. Tonnes of videos, interactive tutorials and the use of ‘gamification’ to improve grasping.

When the big daddy of the web starts offering tutorials, you better sit up and take note. With courses divided into 8 sections, we have quite a comprehensive list of coding goodies. My only gripe is that they don’t have video content from their insanely talented engineers.


The learning phase in education is all about consuming media. Be it a blackboard, a paper book, videos or anything else for that matter. Stepping away from the class of online video/interactive learning, we have Kno.com who provide textbooks for the iPad.
Kno fully utilizes the iPad for what it is, a great consumption device. It is a joy to read a Kno textbook on an iPad with all the interactive features the books have on offer. Another huge advantage I see is that kids wont have to lug heavy textbooks to class, incur the huge costs of the textbooks and actually learn better while at it.
Kno.com can be accessed via Facebook and the Web apart from the iPad. While I wouldn’t really recommend the Facebook app given all the social distractions, the Web readers gets a thumbs up from me.

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Google+ Introduces Communities - A Powerful Discussion Forum

You might have noticed an additional tab 'Communities' in the Google+ left sidebar. The Google+ introduced this after it hit the milestone of 235 million active users, a few 100k behind its rival Facebook. The Communities is basically a trump card of Google against Facebook Groups.

US approves Google's $400 mn acquisition of Admeld

The US Justice Department on Friday approved Google's $400 million acquisition of Admeld, a company that provides an online advertising platform for publishers. 

The Justice Department said that a review of the transaction by its antitrust division had concluded that it was "not likely to substantially lessen competition in the sale of display advertising." 

"Although the Antitrust Division concluded that this particular transaction was unlikely to cause consumer harm, the division will continue to be vigilant in the enforcement of the antitrust laws to protect competition in display and other forms of online advertising," the department said in a statement. 

Google announced the acquisition of Admeld in June. The exact purchase price was not revealed but various reports put it at around $400 million. 

Mountain View, California-based Google makes most of its money from advertising tied to Internet search but is seeking to carve out a bigger slice of the market for display advertising, which includes rich media, digital video and banner ads. 

According to the Interactive Advertising Bureau and PricewaterhouseCoopers, US online advertising revenue rose 15 percent last year to a record $26 billion with display ads accounting for 38 percent of the total. 

According to digital marketing firm eMarketer, Facebook is on track to pass Yahoo! in US display advertising revenue this year while Google will also gain market share. 

Facebook's share of US online display ad revenue will grow to 17.7 percent this year, up from 12.2 percent last year, while Yahoo!'s share is expected to decline to 13.1 percent in 2011 from 14.4 percent last year, eMarketer said. 

Google's share of US display advertising revenue will grow to 9.3 percent this year from 8.6 percent last year, eMarketer said. 

Google has come in for increasing regulatory review in the United States and Europe as it has grown from a scrappy startup into an Internet titan. 

Among the deals that have drawn scrutiny are Google's $3.1 billion purchase of online ad firm DoubleClick, its $750 million buy of mobile ad network AdMob and its $700 million acquisition of flight data company ITA Software. 

In 2008, Google was forced to drop plans for a joint search advertising partnership with Yahoo! amid opposition from the Justice Department. Google is also currently cooperating with a US Federal Trade Commission probe into its search and advertising business. 

Founded in 2007, Admeld describes its mission on its website as providing publishers with "the cutting edge of advertising technology, enabling them to maximize their revenue and sell their inventory smarter and safer." 

Besides its headquarters in New York, the company also has offices in San Francisco, London, Berlin and Toronto. Admeld's 500 customers around the world include FOX News, Hearst Television, Discovery and The Weather Channel.

Facebook Boosted with the LightBox Viewer for Photos

After rolling out the Timeline feature for its users and several apps, reports suggest that Facebook will bring out the new lightbox photo viewer feature for all its users by the end of this week.